Search Engine Marketing (SEM) allows a business to pay for visibility in search engine results. Also known as “paid search” SEM is a service offered by Google and Bing to allow companies to bid on search terms relative to their business. Paid Search advertising allows a business to gain quick and consistent visibility above organic listings on the first page of a search engine.
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Paid Search (pay per click) ads are great way to start getting leads immediately. Search Engine Marketing allows you to define the types of queries (products or service consumer search terms). You then bid on those terms for ad impressions. Search Engines like google show ads based on ad quality and bid quality. The quality of ad and your bid determines both how often your ad shows and it’s overall position on the search engine results page. Paid Search is a great way to get the phone ringing and coupled with organic search engine optimization creates a strong online presence.
It’s easy to spend money on Pay per click ads and “clicks” with no measurable results. Unfortunately, clicks are not an effective way to measure your ad campaign success. GO helps client measure success though conversion tracking. We track and tell you how many calls and web inquiries your business receives. By doing so, our clients can track with great accuracy their return on investment.
STEP 1: GO does the research to determine the exact keyword search terms and queries prospects are using to find the types of goods and services your business offers.
STEP 2: Using proprietary technology GO analyzes the best performing google Ads in your industry to create ads that represent your brand’s products and services.
STEP 3: GO establishes a bidding strategy, establishes the budget based on client preferences and kicks off the ad campaign. Let the games begin!
STEP 4: After establishing a baseline of paid search ad performance, GO optimizes ad content, headlines, descriptions, keywords and adds additional conversion tracking software.
Many business owners understand that it’s much easier to keep good customers than to find new ones. Small business owners also understand that without new customers things become stagnant. You have likely tried many things with little to no success.
Paid Search or Search Engine Marketing ad campaigns are a great way to get new customers and grow your business. GO has been successful with all types of businesses including home builders, hair salons, tree services, commercial roofing, mobile detailers, and private lenders to name a few. We have the experience to bring you more customers.
That’s were we come in. We can get your business phone ringing without you having to lift a finger. We track conversions (phone calls and website inquiries) from prospects that are clicking your ads interested in your products or services. Doing so, allows you to budget, forecast and track your ROI. Contact us for a free consultation today.
Let’s talk about your business goals and how we can use online marketing to bring you more customers and build your business. We use all channels of Digital Marketing to grow your business. Ask us for a free online marketing consultation for your business. Month-to-month Agreements. GO Atlanta SEO puts customers first and and offer a 100% Satisfaction Guarantee. Quality, Trusted Work.
Here are a few examples of the projects we’ve completed and the companies GO has served. Everything we do is focused on customer satisfaction and Return on Investment. Let’s talk about your goals.
GO knows you are busy. Drop us a quick note for answers to your questions about paid search ads for your business. We can help you get started even if you want to try it on you own. Have 15 min? Call us and let’s discuss your goals and get you going in the right direction.
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