As you already know, owning and operating a salon is hard work with long hours, but with the right tools you can thrive even during the pandemic.
You might love the work, but you need to get a steady stream of customers coming in if you’re going to keep the doors open. One of the best ways to do that is through digital advertising, more specifically, with PPC ads.
If you don’t know much about Pay Per Click advertising, we’ve got your back. Today, we’re going to give you 4 PPC advertising tips for your hair and nail salon. Follow these and success will be right around the corner.
1. Using Google Adwords
What you have to realize as a salon owner is that when people search for a salon, they aren’t going to sift through a dozen pages to find the perfect one. You need to make sure you’re at the very top of the list for the search terms they put in.
To achieve this, you need to look into Google Adwords. This is the definition of spending money to make money, but it’s incredibly effective at getting you to the top of the SERP.
Once you’re at the top is when your PPC ads can really do great work for you.
2. Write Enticing Copy
Being at the top of the list and paying for a PPC ad won’t guarantee traffic to your site. You need your ad to say the right things to get people to say “okay, this is a salon I’d like to check out”.
Think about what the searcher is looking for and what you can provide. Make sure to include your location, special offers, and anything else that might entice a customer to visit your page. Once you get them to click, you’re off to the races.
3. Attractive Landing Pages
There are two sides to the PPC coin. If it works, it drives traffic to your site that you otherwise wouldn’t get. However, if you can’t use your site to make the final push, then you’ll potentially lose money on this kind of advertising.
Make sure your ad goes to a landing page that draws the customer in even further. An attractive site is crucial for a beauty salon, so it’s worth investing in web design to help you convert visitors into customers.
4. Calls to Action
An attractive site is important, but you also need to make sure your landing pages end with a really enticing call to action. Make it easy for the customer to contact or schedule you with online forms and a link to your phone number.
Once you get some bookings, your PPC ads will have paid for themselves a few times over. There’s a reason why this is such a popular digital marketing strategy.
PPC Advertising Done Right Will Turn Your Salon Around
There’s no doubt that a PPC advertising campaign will work wonders for your hair and nail salon but with time and effort you’ll start seeing success finding new clients..
Contact us at GO. Atlanta SEO to consult with us about search engine marketing for your company today.