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7 Must-Haves for Successful Small Business Digital Marketing

small business digital marketing

7 Must-Haves for Successful Small Business Digital Marketing

Starting a small business can be an exciting time. You’ll feel alive and full of ideas as you hit the ground running.

But building up a brand isn’t all that easy. It takes time, energy, and effort.

Letting your customers know that you are there is essential for any small business. But how do you go about doing this? Having digital marketing strategies is vital.

What is involved in small business digital marketing? In this article, we’ll look at small business digital marketing.

1. A Mobile-Friendly Website

Having a website is essential for every business. You may have a physical location that you’ll run your business from, but your website should be seen as an extension of this.

One of the most important things about having a website in this day and age is that it needs to be mobile-friendly. This is because mobile browsing accounts for more than half of all internet searches.

2. Social Media Marketing

With more than half of the people living on the planet using social media, your business shouldn’t miss out on this opportunity to get in touch with your target demographic.

Build a following on the major social media platforms such as Facebook, Instagram, and Twitter and use it to promote your business.

3. Search Engine Optimization

Search engine optimization (SEO) is a set of processes that improves your performance in organic search engine results. Techniques used in SEO include the use of backlinks, optimizing the page loading speed of your website, local SEO, and much more.

4. Email Auto-Responders

Email marketing is an excellent way of getting your message out to your customers. Start a mailing list and use email auto-responders to send out emails to people as they join your list.

5. A Content Strategy

Once you have a website, you can start adding content to it. You’ll want to post some blog posts that are of interest to your customers.

Make sure that these posts are relevant to your industry and to what you’re selling. For instance, if you run a tech company, you may wish to have a rundown of the latest antivirus software on your blog.

Posting regularly will help to raise the profile of your website in the search results. This will improve your SEO.

6. Directory Listings

When people Google your business, what do they want to know? If you have a physical location, they’ll want to know your address, phone number, and opening hours.

By signing up with a range of different online directory sites, you’ll be able to get this information across to your potential customers.

7. An Established Target Market

To grow your business, you need to know who you’re marketing it to. To do this, you’ll need to research your target market. Find out information about the age, location, occupation, and gender of your customers.

You can find this information through social media. This can be useful for targeting new customers through social media advertising.

Getting Help With digital marketing for your business

Working on your digital marketing strategy takes time and effort and is an ongoing process. You’ll need to work on all of these different areas if you are to succeed.

For help with your small business digital marketing, get in touch with GO. Atlanta SEO today.

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