Owning a small business can be difficult. We live in an extremely competitive, capitalistic society. It’s great for entrepreneurs starting their own business but comes with the drawback of countless other competing businesses.
If you want your IT Support company to stand out from the crowd, you must create a strong online presence. You need to put yourself out there in front of your target market and tell them why they need your services.
We’re here to help. Keep reading for our top five digital marketing ideas.
1. Make a Good Impression With a User-Friendly Website
In the digital age, your website serves as the face of your company. Potential clients will visit your website seeking your services and judge your company based on their experience. One of the most important digital marketing ideas is designing a user-friendly website that provides the ultimate user experience.
A user-friendly website:
- Is optimized for mobile devices
- Is intuitive and easy to navigate
- Is visually stimulating but not overwhelming
- Is error-free
- Loads quickly
- And more
If people don’t like your website or find it confusing, they’ll leave to find a different IT provider.
2. Perfect Your Local SEO
Next, you need to focus on directing online traffic to your website. This is where search engine optimization comes into play. SEO is the algorithm used by search engines like Google to find the most relevant information based on keyword searches.
Local SEO is vital for IT company marketing. When a local business owner searches for “IT services near me,” your website SEO rating will determine how quickly they find you. The faster you come up in the search results, the more leads you’ll generate.
3. Use Content Marketing to Connect With Your Target Audience
Content production is a vital component of digital marketing for small businesses. The average consumer sees anywhere from 4,000 to 10,000 marketing messages a day. As such, we’ve learned to tune out traditional advertisements.
Instead, use content marketing, such as blog articles and social media to connect with consumers on a deeper, more meaningful level. Provide valuable information and advice – content your target audience wants. Doing so will present you as an authority in the IT industry and help build credibility in your brand.
4. Expand Your Influence With Social Media
One of the most common digital marketing ideas is taking advantage of social media. Did you know that over 72% of Americans have at least one social media account?
Use organic social media marketing to post engaging content to slowly build your own following. You can also use paid social media ads to expand your influence to specific demographics of people, based on age, gender, location, and more. Additionally paid social media marketing provides analytics about ad performance to help you further understand your audience.
5. Use PPC and SEM to Gain Access to Larger Audiences
Finally, when marketing for IT companies, you may find it beneficial to invest in pay per click and search engine marketing.
Search engine marketing is similar to SEO. In this case, however, you pay the search engine for the privilege of coming up first in specific keyword searches. You pay for each click your website receives.
Similarly, you can use PPC marketing to post your ad on a host website. You pay the website for each click your ad gets from its users.
Looking for More Digital Marketing Ideas?
Do you want more digital marketing ideas for your IT business? Or perhaps you’re looking for a more hands-on approach. Either way, we can help.
Be sure to check out our blog for more valuable information and advice. And while you’re here, get a free SEO audit from our team to see how your website is performing.